I agree whole heartedly that just because a brand is mentioned a lot doesn't necessarily mean that brand is "social". A colleague of mine is preparing a POV specifically on Twitter. Basically, just because you have lots of followers doesn't necessarily translate to followers that like, give a shit about what you're tweeting. I'll post a link when it's ready. But ultimately, a brand being "social" definitely should entail more than them just being mentioned in a passive manner.
Monday, January 4, 2010
Social Brands
Jordan McCollum posted a great POV on the top social brands on Marketing Pilgrim today.
I agree whole heartedly that just because a brand is mentioned a lot doesn't necessarily mean that brand is "social". A colleague of mine is preparing a POV specifically on Twitter. Basically, just because you have lots of followers doesn't necessarily translate to followers that like, give a shit about what you're tweeting. I'll post a link when it's ready. But ultimately, a brand being "social" definitely should entail more than them just being mentioned in a passive manner.
I agree whole heartedly that just because a brand is mentioned a lot doesn't necessarily mean that brand is "social". A colleague of mine is preparing a POV specifically on Twitter. Basically, just because you have lots of followers doesn't necessarily translate to followers that like, give a shit about what you're tweeting. I'll post a link when it's ready. But ultimately, a brand being "social" definitely should entail more than them just being mentioned in a passive manner.
Subscribe to:
Post Comments (Atom)
Posts
No comments:
Post a Comment