What Would D-Mac Do


Monday, January 4, 2010

Social Brands

Jordan McCollum posted a great POV on the top social brands on Marketing Pilgrim today.

I agree whole heartedly that just because a brand is mentioned a lot doesn't necessarily mean that brand is "social". A colleague of mine is preparing a POV specifically on Twitter. Basically, just because you have lots of followers doesn't necessarily translate to followers that like, give a shit about what you're tweeting. I'll post a link when it's ready. But ultimately, a brand being "social" definitely should entail more than them just being mentioned in a passive manner.

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