Friday, September 16, 2011
Site Categories and SEO
I've been working with a lot of higher level strategy and one of the things we've been concerned with is site categorization. It occurred to me that not much has been said about how categorization can be used in a SEO strategy. The funny thing is that understanding how things categorically play together (or against each other as the case may be) is actually pretty important in a number of different ways. I decided I'd take it upon myself to walk through the various ways you can use categorized site data to inform you day to day SEO projects as well as higher level strategy. I plan on this being a 5-6 part series. I was going to put a post on it here, but since I wrote it out in a word doc, I put the PDF of the first section here. Enjoy!
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